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Verdant Kitchen
An identity and packaging program that moved a regional pantry brand from farmers-market charm to national retail readiness.
- Client
- Verdant Kitchen
- Year
- 2025
- Engagement
- Packaging + Brand Identity
- Disciplines
- Packaging, Brand Strategy, eCommerce
The challenge
Verdant's handmade look did not survive a retail audit. Labels failed compliance spacing, and the range read as unrelated products.
Our approach
- 01Built a typographic identity that keeps the craft feel while meeting grocery legibility standards.
- 02Created a colour-coded range architecture so shoppers can navigate 18 products at a glance.
- 03Delivered dielines, print specs, and a photography kit for both retail and eComm listings.
18
SKUs systemised
3
National retail listings
+29%
Shelf-test preference
