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Apex Athletics
A performance-first video campaign that gave a training apparel brand a recognisable film language across paid, retail, and event channels.
- Client
- Apex Athletics
- Year
- 2024
- Engagement
- Video Campaign
- Disciplines
- Video, Ad Creative
The challenge
Apex was buying stock-feeling athlete footage with no through-line. Recall was low and creative fatigue set in within ten days of every launch.
Our approach
- 01Built a single visual grammar: hard side light, close grain, real gym audio, no voiceover.
- 02Shot one production day that yielded a hero film plus 24 cutdowns for paid placements.
- 03Sequenced the media plan so each audience saw a different edit of the same story.
24
Cutdowns from one shoot
-31%
Cost per acquisition
+2.8x
Ad recall lift
“Working with Premiza felt like hiring a creative director, a media buyer, and a brand strategist in one engagement. The output quality is unmatched at this price point.”
