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Solara Wellness
A conversion-focused content suite covering product pages, lifecycle email, and paid social for a supplements brand entering a crowded category.
- Client
- Solara Wellness
- Year
- 2025
- Engagement
- eComm Content Suite
- Disciplines
- eCommerce, Social Media, Ad Creative
The challenge
Traffic was strong but product pages converted below category benchmark. Every asset had been produced ad hoc by five different freelancers.
Our approach
- 01Rewrote the messaging hierarchy so the first screen answers what it is, who it is for, and why it works.
- 02Produced a consistent product photography and motion kit for all 22 listings.
- 03Aligned paid social creative to the exact promise on the landing page to kill the message-match gap.
+47%
PDP conversion rate
22
Listings reshot
+19%
Average order value
