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Drift Coffee Co.
A specialty roaster arrived asking for a social calendar and left with an identity system, a shelf-ready packaging line, and their best quarter to date.
- Client
- Drift Coffee Co.
- Year
- 2025
- Engagement
- Social Media + Packaging
- Disciplines
- Packaging, Social Media, Brand Strategy
The challenge
Drift's wholesale business was healthy but their direct-to-consumer bags disappeared on the shelf and online. The brand had no visual signature that survived a thumbnail crop.
Our approach
- 01Positioned Drift around origin storytelling rather than roast-level jargon, giving each single origin its own colour and typographic voice.
- 02Designed a modular bag system that scales across twelve SKUs without new print plates.
- 03Shot a library of unboxing-first content built for vertical video and product detail pages.
- 04Rolled out a four-week launch calendar timed to the seasonal harvest release.
+38%
DTC revenue, Q1
12
SKUs redesigned
3.4x
Reel completion rate
“We came in needing social content. We left with a full identity system, a packaging redesign, and the best ad creative we have ever run. They think three steps ahead.”
