← All case studies
Kova Skincare
A full content system rebuild that took a clinical skincare line from inconsistent posting to a channel-ready brand engine in six weeks.
- Client
- Kova Skincare
- Year
- 2025
- Engagement
- Brand Content System
- Disciplines
- Brand Strategy, Social Media, Ad Creative
The challenge
Kova had strong formulations and a loyal repeat base, but their creative read like three different companies. Paid performance had plateaued and organic social was carrying no share of new customer acquisition.
Our approach
- 01Audited eighteen months of paid and organic creative to isolate which visual and messaging cues actually drove conversion.
- 02Rebuilt the identity system around a restrained clinical palette with warm editorial photography as the differentiator.
- 03Produced a 90-day content engine: hero campaign films, weekly education carousels, and a modular ad library of 40 variants.
- 04Set a testing cadence so every new creative round is judged against a control before it scales.
2.1x
Return on ad spend
+64%
Organic engagement
6 wks
Full system delivered
“Premiza rebuilt our entire content pipeline in six weeks. Our ROAS doubled and we finally have a brand that looks like it belongs next to the competitors we are actually trying to beat.”
