Nomad Supply

The challenge

Nomad's in-house team shipped one-off ads with no naming convention or hypothesis, so nothing learned in one campaign carried into the next.

Our approach

1. 01Defined four message territories and three creative formats, producing a testable 12-cell matrix.
2. 02Wrote copy variants that isolate a single variable per test, from hook to offer framing.
3. 03Handed over a documented creative playbook so the internal team can extend the system.