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FormuFlow
A brand and video launch system that introduced a peptide-health company to a clinical-lifestyle audience with trust, clarity, and measurable engagement.
- Client
- FormuFlow
- Year
- 2026
- Engagement
- Brand Strategy + Video
- Disciplines
- Brand Strategy, Video
The challenge
FormuFlow had lab-grade peptide formulations and a direct-to-consumer model, but their brand read like a supplement reseller. Skeptical buyers needed to see science, safety, and lifestyle benefit in the first few seconds.
Our approach
- 01Developed a brand platform around 'precision wellness' — clean typography, clinical whites, and human motion to balance credibility with aspiration.
- 02Produced a hero film and cutdown suite shot in a real compounding lab, showing vial handling, purity testing, and transparent sourcing without jargon.
- 03Built a landing-page narrative that leads with the problem (energy, recovery, focus) and backs it with peptide-education content.
- 04Launched with a test matrix of long-form science explainers, short UGC-style testimonials, and retargeting clips pulled from the master film.
4.2x
Return on ad spend
+91%
Landing-page engagement
8
Video cutdowns from one shoot
“Premiza turned a complex science story into a brand people actually want to follow. The film gave us credibility before we said a word.”
